Outdoor Furnishing: What the association had achieved for the outdoor furnishing industry in the service field was duplicated for the selling portion of the business with the creation in 1931 of outdoor furnishing Advertising Incorporated. This centralized unit, a non-profit organization owned and controlled by the plant operators, is the national selling representative of the outdoor furnishing industry, and has given the business a cohesion of sales activity unparalleled in advertising. outdoor furnishing Advertising Incorporated sells advertisers and agencies the policy of using outdoor furnishing advertising and gives them technical, art, and copy assistance in using the medium in the most effective way.
When the outdoor furnishing temperature rises to about 60° F (16°C), the relative humidity may rise above the 30- to 40-percent level that some consider to be desirable. If excessive moisture release occurs inside a house, the relative humidity may remain at levels higher than desired, especially in mild weather. The indoor moisture level can be reduced by opening windows and doors and allowing drier outdoor furnishing air to replace the moist indoor air. When the outdoor furnishing air temperature is between 60° F and 80° F (16° C and 27° C), this ventilation process may fail because the moisture content of the outdoor furnishing air may be as high as that of the indoor air. During these periods some humidity control can be provided by an air cooling unit. |
